Bespoke builds

The job your software can't do. Built around how you work.

Bespoke AI builds for businesses with staff, several systems and a problem that ready-made tools don't solve. We start with the manual work, price the build against your own numbers, and keep a person in charge of the decisions.

Where we start

Not enough work, or not enough hours for the work you have?

Every business that asks us for a build has one of these two problems. The first thing we do on the call is work out which one is yours. Then we suggest the smallest build that moves it.

Demand

You need more of the right customers

Enquiries go quiet, the diary has gaps, and good work goes unseen.

  • Enquiry to paid booking, without anyone chasing
  • Job photos turned into posts in your voice
  • For most owner-run local businesses, Archel Systems is a better fit than a build
Capacity

You need the hours back

More work than hands. Paperwork runs behind the jobs, and staff ask each other for things they should be able to find.

  • Voice note to finished paperwork
  • A company brain your team can ask
  • Reporting that stops people asking for numbers

Sending more enquiries to a business that is short of hours makes things worse. That is why we ask the question before we suggest anything.

Example projects

Four example projects.

These are examples of the kind of build we take on, not case studies. They are written up so you can see where the hours and the money sit. Yours won't match one exactly, but it will probably be close to one.

Example project 1 Capacity

Voice note to finished paperwork

For any trade with a site: roofing, electrical, scaffolding, groundworks.

Start small

Pick the one document your team likes least. We build that first. Once it works, you add the next.

  • The manual work today

    Job sheets, site diaries, risk assessments, method statements, variation notes and snagging lists. The person who was on site all day is expected to type them up in the evening. It rarely happens, so the paperwork falls behind the work, and it isn't there when a client or an inspector asks for it.

  • What the system does

    The foreman records a voice note from the van. It is transcribed, matched to the right job and turned into a draft of the right document in your branding. The draft is saved to the job folder and sent to whoever needs it.

  • What a person still does

    Reads the draft and signs it off. Nothing is filed as final without a name on it.

  • What we ask to price it

    How many people fill in paperwork. How many hours a week each one spends on it. How far behind it is today. What it cost the last time something was missing.

Example project 2 Demand

Enquiry to paid booking, without anyone chasing

For clinics, showrooms, training providers and anything that runs on appointments.

For clinics

Consent comes first. No pressure and no countdowns, with messages timed around the treatment. We write them to the UK advertising rules for your sector.

  • The manual work today

    Enquiries come in from the website, social media and the phone. Someone replies when they get a minute, sends a form, waits, chases, sends a booking link and chases again. People who were keen at the start of the week have gone quiet by the end of it, and it is often the owner doing the chasing.

  • What the system does

    Every enquiry gets a prompt reply by text and email. If you take a deposit, the payment link goes with it. Once it's paid, the intake or consent forms go out, with reminders until they are signed. Then the booking link, the confirmation, the reminders, and a follow-up if someone doesn't turn up. All of it in your words.

  • What a person still does

    Runs the consultation, makes the professional judgement and has the conversation. The system gets people into the room. It doesn't replace what happens there.

  • What we ask to price it

    How many people enquired last month. How many of them paid. Who chases the rest, and how long it takes them. What one booked appointment is worth to you. The gap between enquired and paid is the build.

Example project 3 Demand

Job photos turned into posts in your voice

For any business that finishes work people can see.

Voice first

If the owner is the face of the business, we build the voice profile first and show you sample posts before you decide.

  • The manual work today

    Good jobs get finished every week and none of them get published. The photo stays on a phone. The Google listing has gone quiet and the gallery on the website is out of date.

  • What the system does

    A photo from the van and a line or two of voice note become a Google Business Profile post, a Facebook and Instagram post, and a before and after on the right service page of your website. Written in your voice, learned from your past posts and the way you talk, then queued for approval.

  • What a person still does

    Takes the photo, says what the job was and approves the post. Nothing goes out until you have seen it.

  • What we ask to price it

    How often you post now. How many finished jobs a week go unphotographed. Whether your Google listing shows a busy business or a quiet one.

Example project 4 Capacity

A company brain your team can ask

For showroom groups, garages, clinics and any business where staff ask each other for answers.

Worth knowing

It takes a team a while to reach for this before they reach for a colleague. We plan the early period around that, because a brain nobody asks is a cost, not a saving.

  • The manual work today

    What did we quote that customer in March? Which supplier has the shorter lead time? Where is the fitting note for that job? What's our policy on deposits? Each answer sits in someone's head, an email, a shared drive or a group chat, and the person who knows is busy with a customer.

  • What the system does

    Gives the team one place to ask, connected to the tools you already use: shared drive, email, diary, job or booking system, accounts. It answers from your own documents, quotes and history, and shows the source. It can also send a short morning briefing: today's appointments, quotes that have gone quiet, reviews waiting for a reply.

  • What a person still does

    Makes the decision. The brain finds and drafts. It doesn't send anything to a customer on its own.

  • What we ask to price it

    How many staff you have. How often someone asks a colleague for something they should be able to find. How long a new starter takes to become useful. Which tools hold most of the answers. We connect those first.

How we price a build

Against your numbers, not ours.

There is no price list, because no two builds are the same size. The quote is worked out from what the manual work costs you today.

  1. We work out what the manual work costsOn the scoping call we go through the hours it takes, what it costs when it goes wrong, and what one more customer or booked appointment is worth to you.
  2. You get a quote in writingFixed, and set next to those numbers, so you can see the payback before you decide.
  3. You decideIf the build won't pay for itself, we tell you. If something smaller would do the job, we point you there.

If a ready-made system would do

For many owner-run local businesses, Archel Systems does the job without the cost of a build. If that's you, we'll say so.

Local business systems

Not sure what to build?

Start with the AI audit. It goes through the business and tells you which build, if any, is worth paying for.

How the AI audit works

Questions

Before you book.

Can you build just one small piece of this?

Yes, and it's usually the right way to start. One document, one form, one platform. Once it works, you know what the next piece is worth.

Are the examples real client projects?

No. They are examples of the kind of build we take on, written to show where the manual work sits. They are not case studies and we don't present them as results.

How much does a build cost?

It depends on the size of the job. Every build is quoted in writing, against your own numbers, before any work starts.

How long does a build take?

It depends on how many systems it has to connect and how much of the process needs tidying first. We agree the timeline with you before we start.

What's the difference between a bespoke build and automation?

Automation connects the software you already have, so routine work moves without someone pushing it. A bespoke build makes something that doesn't exist yet, such as a company brain. If you're not sure which you need, the call will sort it.

What happens after it's built?

We train your team to use it, write down how it works, and stay on to support it.

We're a small local business. Is this for us?

Probably not yet. If it's you and a small team, and customers find you locally, our ready-made systems for local businesses are the right place to start.

Talk about a build.

Bring the manual work. We'll tell you whether a build would pay for itself.

Book a 30-minute call