ArchelHow a customer chooses a electrical firm
The lights trip and will not reset. The homeowner searches "electrician near me" on their phone, standing in the dark. They are not going to read your website. They look at the three names on the map, the star ratings and how recent the reviews are, and they ring the top one. An electrician with fourteen years of clean work and seven reviews does not get the call, because the firm that started last year has fifty.
Where electricians lose reviews
Small jobs finish fast and the ask gets skipped
Half your work is a socket, a light fitting or a fault find. You are in, done and gone in an hour. There is no natural pause to mention a review, and you have another three jobs before dark.
The paperwork is the end of the job, and nobody uses it
Every notifiable job ends with a certificate. The customer gets it by email a day or two later and that is the last contact. That email is the obvious moment to ask and it is almost never used.
Years of landlords and homeowners never asked
Electrical firms carry long customer lists: landlords on periodic inspections, homeowners from rewires years ago, letting agents. Nearly all of them were satisfied. Nearly none were asked.
How the review system works for a electrical firm
The trigger is either the job being marked done from your phone or the certificate being sent. You pick which, per job type, so a fault find and a full rewire are handled differently.
The customer gets a short text with a direct link to your Google review page, in your words. For certificated work the ask can ride along with the certificate email as well.
If there is no review after a few days, one follow-up goes out. Two messages per customer, never more.
New reviews are picked up and a reply is drafted for you to approve. Your listing shows a firm that reads what customers say.
When the ask goes out
Electrical work has two kinds of finish. A small job ends the moment you pack the van, and the customer is pleased the problem is gone, so the request goes out that afternoon. A rewire or a consumer unit change ends with the certificate, and the customer only feels properly finished when it lands in their inbox, so the ask goes with it or the next morning. For landlords and letting agents on inspections, the request goes to the person who booked you, not the tenant, and is timed to the report being sent. Getting the trigger right per job type is most of the work, and we set it up once.
Past customersReactivation
Your past customers are in your certification software, your invoicing app and your phone. We pull that list together, clean it, remove anyone who has already reviewed you, and run a one-off campaign asking them properly, with a direct link. Landlords and repeat customers are especially worth asking, because they have used you more than once and will say so. For most electrical firms it is the biggest single jump in review count they will ever see.
The rulesWithin Google's policy and UK law
Every customer gets the same request. We do not ask how it went first and only send the happy ones to Google. That is review gating, it breaks Google policy and it is unlawful under the UK Digital Markets, Competition and Consumers Act 2024. No discounts or free call-outs in exchange for a review, and a hard limit of two messages per customer. The option to tell you directly about a problem sits next to the Google link for everyone, so a customer with a question about the invoice rings you rather than writing it in public.
How it works
Twenty minutes. We look at your Google listing and the electricians ranking above you, and show you the gap.
Requests trigger from the way you already close a job. Your past customer list is cleaned for the reactivation run. You approve every message before it goes.
Reviews come in, replies go out with your approval, and you get a short plain-English update every month.
Further reading for electricians
How to Get More Google Reviews for Your Trade Business
Reviews are the lifeblood of local search. Here is the exact blueprint for turning every happy customer into a five-star Google review, automatically.
The Best CRM and Follow-Up Systems for Electricians
Most electricians lose up to 40% of revenue to slow follow-up. Here is the system that fixes the leaky bucket and converts more enquiries into booked jobs.
How to Get Electrical Work Without Relying on Checkatrade
Paying for leads split with three other electricians? Here is how UK electricians win jobs directly through their own website and Google ranking.
Questions
Frequently asked questions
Most of my work is small jobs. Is it worth asking for a review on a socket change?
Yes. A review for a small job counts exactly the same as one for a rewire, and small jobs are most of your volume. The customer who had a fault fixed in half an hour is often the happiest one you will see all week.
I do a lot of work for landlords and agents. Who gets asked?
The person who booked and paid you. For a landlord that is the landlord, for an agent it is the agent. The tenant is not your customer and does not get the message unless you tell us otherwise.
Can the review request go in the same email as the certificate?
Yes. For certificated work the link can sit at the bottom of the certificate email, with a text as well if you want it. The certificate is already the moment the customer feels the job is done, so it is a natural place to ask.
What about commercial clients?
Commercial contacts get the same request, timed to the completion report or the final invoice rather than the day on site. Facilities managers do leave reviews, and a review from a named business carries weight with other businesses looking for an electrician.
Do I need to come off Checkatrade or similar to do this?
No. This builds your Google reviews, which are what people see on the map when they search for an electrician. Whatever else you are listed on carries on as before.
Other sectors
See what it would look like for your electrical firm
Book a call and we will go through your listing and your nearest competitors together. If reviews are not your problem, we will say so.
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