ArchelHow a customer chooses a window and door company
A homeowner wants to replace the front door and a couple of draughty windows. They search for window companies in their town, and they are nervous: this is a few thousand pounds and they have heard the stories. They open three profiles and read for proof that the fitters turned up when they said, that the house was left tidy and that problems after fitting were sorted. The company with recent, detailed reviews that mention those things gets the survey booked. The one with eleven reviews from 2019 does not.
Where window, door and conservatory companies lose reviews
The ask goes out before the job is finished
A request sent on fitting day, before the snagging visit, lands while the customer is still noticing a sticking handle or a bead that needs sealing. They do not review, or they review the wrong moment.
The fitters finish and nobody follows up
The fitting team moves to the next job, the office raises the final invoice, and the customer who was delighted on the day is never given a link. Three months later they have forgotten who fitted the windows.
Reviews mention the brand, not you
Customers write about the product they bought, not the company that fitted it, and the profile ends up thin on the things that win the next job: punctuality, tidiness and aftercare. Timing the ask and wording the request fixes this.
How the review system works for a window and door company
The job is marked complete only when the final visit is done and the customer has signed off. The trigger is the sign-off, not the fitting day.
A short text or email with a direct link to your Google review page. It thanks them for the job, mentions what was fitted, and asks for a review in one tap.
No review after three days means one reminder. That is the last message. Anyone who has already left a review is tagged and never asked again.
New reviews land in your inbox with a reply drafted for your approval. Good ones get a thank-you that names the fitting team. Difficult ones get a factual reply and an invitation to call the office.
When the ask goes out
For a window and door company the ask goes out the day after sign-off, once snagging is done and the customer has lived with the new windows for a night. That is the point where the draught has gone, the house is tidy again and the job feels finished. Sending on fitting day is too early. Sending with the final invoice ties the request to money, which reads badly. The day after sign-off is the moment.
Past customersReactivation
A window company that has been trading for ten years has hundreds of past installations in its job sheets and accounting software, almost none of whom were asked for a review. A one-off reactivation run sends one honest message to that list with the link. Customers who had windows fitted three years ago and are still happy with them are often the most willing reviewers of all, and their reviews carry the aftercare detail that convinces the next nervous homeowner.
The rulesWithin Google's policy and UK law
Every customer gets the same request. We do not ask how the fitting went and only send the link to the ones who say good things, because that is review gating, it breaks Google policy, and since the DMCC Act 2024 it breaks UK consumer law too. No discount on the next order, no free upgrade, no incentives of any kind. A maximum of two messages per customer, and a reviewed tag that stops the sequence the moment a review lands.
How it works
Twenty minutes. We look at your Google listing and the window, door and conservatory companies ranking above you, and show you the gap.
Requests trigger from the way you already close a job. Your past customer list is cleaned for the reactivation run. You approve every message before it goes.
Reviews come in, replies go out with your approval, and you get a short plain-English update every month.
Further reading for window, door and conservatory companies
How to Get More Google Reviews for Your Trade Business
Reviews are the lifeblood of local search. Here is the exact blueprint for turning every happy customer into a five-star Google review, automatically.
Why Local Service Businesses Lose 40% of Their Enquiries
Most local businesses are not short of leads. They are losing the ones they already have. Here are the three silent leaks draining revenue and how to fix them.
Why Your Local Business Website Isn't Converting
Getting traffic but no enquiries? These are the real reasons local business websites fail to convert visitors into paying customers, and how to fix them.
Questions
Frequently asked questions
Our jobs take weeks from survey to fitting. When does the request go out?
After sign-off, not after the survey or the fitting day. The system waits for the job to be marked complete, which for most companies is the snagging visit or the final check. That is when the customer is happiest and the request gets the best response.
Can the request mention the fitting team?
Yes, and it should. Reviews that name the fitters and describe the tidiness and punctuality are the ones that win the next job. The request can be worded to prompt that without putting words in the customer’s mouth.
What if a customer is still waiting on a replacement part?
Then the job is not complete and no request goes out. The trigger is sign-off, so a customer with an open snag is never asked until it is resolved.
How do you reply to a review about a delay in manufacture?
With the facts, politely, and with an acknowledgement that the wait was frustrating. The reply is drafted for you to approve and invites the customer to call if anything is still outstanding. Future customers read it as a company that owns its delays.
Will this work alongside our existing showroom and sales process?
Yes. The review system sits at the end of the job and does not touch quoting or surveys. It uses the customer details you already hold and sends from your company name.
Other sectors
See what it would look like for your window and door company
Book a call and we will go through your listing and your nearest competitors together. If reviews are not your problem, we will say so.
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