ArchelThe business with the most recent reviews gets the call
Someone searches for your trade in your town and sees three names on the map. They ring the one with the most reviews, the best score and a review from last week. Most local businesses do good work and never ask. The system fixes the asking.
What a review management system does
Four jobs, done every week, without you remembering to do them.
A request after every completed job
When a job is marked complete, the customer gets a short message with a direct link to your Google review page. One tap, no searching for you, no awkward conversation. A gentle follow-up goes a few days later if they have not got round to it, and that is where it stops.
- Sent by text, email or WhatsApp, depending on what the customer gave you
- Timed for your trade: end of the day on site, after the fitting, after the follow-up appointment
- Maximum two messages per customer, then it stops
Past customers who were never asked
Most businesses have years of happy customers sitting in an invoicing system or a phone. We take that list, clean it, and run a one-off campaign that asks them properly, in your name, with a reason to bother. This is usually where the first batch of reviews comes from.
- Your customer list cleaned and segmented before anything goes out
- Sent in batches so replies and reviews arrive at a pace you can respond to
- Email to everyone with a lawful basis, WhatsApp only to people who opted in
Every review answered, your listing kept alive
Google treats a listing that replies and posts as an active business. Every review gets a reply drafted in your voice for you to approve, good or bad. Duplicate profiles, an old closed listing holding your reviews, wrong categories or missing service areas get fixed, because reviews need the right place to land.
- Reply drafted the same day, you approve it from your phone
- Bad reviews flagged to you straight away, never ignored
- Duplicate and closed listings dealt with, categories and areas set properly
- A short monthly summary: reviews gained, replies sent, anything to act on
Review software or a managed review system
Software gives you a dashboard. A managed system gives you the result. The difference is who does the work in week six, when the novelty has gone.
| Review software | Archel managed system | |
|---|---|---|
| Who sends the requests | You, or a setting you have to maintain | Runs from how you already mark jobs complete |
| Past customers | Usually a bulk upload you do yourself | List cleaned and reactivation run for you |
| Replies | Templates, written by you | Drafted in your voice, you approve |
| Listing problems | Not covered | Duplicates, categories and areas fixed |
| Staying within the rules | Depends how you configure it | Set up to ask everyone, no gating, no incentives |
| Commitment | Annual contracts are common | Month to month |
How it works
Twenty minutes. We look at your Google listing and your nearest competitors with you and show you the gap.
Requests trigger from your job sheet, your diary or a tap on your phone. Your customer list is cleaned for the reactivation run. You approve the wording before anything is sent.
Reviews come in, replies go out with your approval, and you get a short plain-English update every month.
Review management for your sector
The ask is timed differently for a roofer, a flooring showroom and a clinic. Pick yours.
Questions
Frequently asked questions
What is a review management system?
It is the set of processes that ask every customer for a Google review at the right moment, go back to past customers who were never asked, reply to what comes in, and keep your Google listing tidy. Software can do parts of it. A managed system does all of it, and someone is accountable for it working.
Is this review management software?
No. Software gives you a dashboard and leaves the work with you. We install the system in your business, connect it to how you take work, and run it every month. You see the results in a short plain-English summary, not a login you forget.
Is it within Google's rules?
Yes. Every customer gets the same request, nobody is screened out by a rating question first, and there are no incentives. Anything else breaks Google policy and the UK Digital Markets, Competition and Consumers Act 2024. We set it up that way and we will not change it.
Which review platform does it focus on?
Google. It is where local customers look first and where the reviews affect how you rank on the map. We can add others if your sector needs them, but Google is the one that wins you the call.
What if a customer leaves a bad review?
You hear about it the same day, with a reply drafted for you to approve. A prompt, professional reply next to many good reviews builds trust rather than losing it. Nobody believes a perfect score with no detail.
How long until reviews start coming in?
Requests go out as soon as the system is live, usually within a week or two of starting. The reactivation run across past customers tends to bring in the first batch, and the after-job requests keep it going from there.
Do I need a new website or Google listing for this?
No. The review system works on its own. If your listing has problems, duplicates or an old closed profile holding your reviews, we sort those as part of it, because the reviews need somewhere to land.
See the gap between you and the business getting your calls
Book a call and we will go through your listing and your nearest competitors together. If reviews are not your problem, we will say so.
Book a callRead more: how to get more Google reviews for your trade, or how review management systems compare.