ArchelHow a customer chooses a aesthetic clinic
Someone has been thinking about a treatment for months. They search for a clinic in their area, open three profiles, and read the reviews slowly. They are looking for how the practitioner made people feel, whether aftercare was taken seriously, and whether the clinic replies when something was not right. A profile with a handful of reviews from the year the clinic opened, and no replies, does not pass that test, however good the work inside is.
Where aesthetic clinics lose reviews
Asking in the chair
A request made at the end of the appointment, while the patient is still in the room, feels like pressure and rarely turns into a review. It can also sit badly with the pressure-marketing rules the sector is held to. The right moment is later.
Only the regulars get asked
Front desk asks the patients they know well and forgets the rest. The profile ends up with the same few names, and most of the patients who would happily have written something were never given the link.
A difficult review left hanging
One review about swelling, a wait, or a misunderstanding about aftercare, unanswered for months. Future patients read it as the clinic not caring. A calm, considered reply within the day changes how that review reads.
How the review system works for a aesthetic clinic
The appointment is marked complete and the patient receives the aftercare notes you already send. Nothing about reviews goes out at this stage.
After the agreed interval for the treatment, the patient gets a short message asking how they are getting on. This is the care touchpoint, and it is where concerns surface before they become reviews.
Once the follow-up window has passed, a short message with a direct link to your Google review page. One tap. Written in the clinic’s voice, with no mention of specific treatments or outcomes.
New reviews land in your inbox with a reply drafted for approval. Replies thank the patient without naming treatments, and never discuss clinical detail in public.
When the ask goes out
For an aesthetic clinic the ask goes out after the follow-up, never at the appointment. The interval depends on the treatment: long enough that the patient has seen the result and any early side effects have settled, short enough that the visit is still fresh. We agree the intervals with you per treatment type and the system applies them. The patient hears from the clinic about their care first and about a review second, which is the order that feels right to them and reads right to a regulator.
Past customersReactivation
Your booking system holds every patient who has ever visited. Most were never asked for a review. A one-off reactivation run goes back through that list, sends one considered message with the link, and gives a clinic with a quiet profile a proper base of recent reviews. The message is written for patients who have not been in for a while, so it reads as a thank-you, not a campaign, and it respects the same rules as everything else.
The rulesWithin Google's policy and UK law
Every patient gets the same request. We do not ask how the treatment went and only send the review link to the happy ones. That is review gating, it breaks Google policy, and under the DMCC Act 2024 it is a breach of UK consumer law. No discounts on the next treatment, no complimentary add-ons, no incentives of any kind. A maximum of two messages per patient, and a reviewed tag that ends the sequence the moment a review appears. On top of that, every message and every reply is written to the UK advertising rules for the sector: no advertising of prescription-only medicines, no claims about treatment outcomes, nothing aimed at under-18s, and no pressure.
How it works
Twenty minutes. We look at your Google listing and the aesthetic clinics ranking above you, and show you the gap.
Requests trigger from the way you already close a job. Your past customer list is cleaned for the reactivation run. You approve every message before it goes.
Reviews come in, replies go out with your approval, and you get a short plain-English update every month.
Further reading for aesthetic clinics
How to Get More Google Reviews for Your Trade Business
Reviews are the lifeblood of local search. Here is the exact blueprint for turning every happy customer into a five-star Google review, automatically.
How AI is Changing Local Service Businesses in 2026
AI is not just for tech companies. See how UK local service businesses are using AI to answer calls, book jobs and win more work in 2026.
Questions
Frequently asked questions
Is it appropriate to ask patients for Google reviews at all?
Yes, as long as every patient is asked in the same way, nobody is offered anything in return, and the request is not made under pressure. Asking after the follow-up, by message, with a simple link, is how well-regarded clinics do it.
What can and cannot go in the messages?
The messages thank the patient and offer the link. They do not name prescription-only treatments, make claims about results, or push a next appointment. Replies to reviews follow the same rules and never discuss clinical detail in public.
How do you deal with a review that mentions a complication?
A reply is drafted the same day: calm, factual, without clinical detail, inviting the patient to contact the clinic directly. You approve it before it goes out. The reply shows future patients that concerns are taken seriously.
Can we choose which patients are asked?
The system asks every patient who completes a treatment, because selecting only the happiest ones is review gating and is not allowed. What you can set is the interval per treatment type and any patients who have asked not to be contacted.
Will this affect our relationship with patients?
It should improve it. The check-in message gives patients an easy way to raise a concern before it becomes a review, and the review request reads as a thank-you from the clinic rather than a marketing message.
Other sectors
See what it would look like for your aesthetic clinic
Book a call and we will go through your listing and your nearest competitors together. If reviews are not your problem, we will say so.
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